2014年 08月 30日
The key to their success has been to closely listen to what the Cartier watch buyer wants |
Cartier recently sponsored a series watch giveaway and I was impressed with results. It was a record month for giveaway entrants, and tons of people seemed to swoon over what Cartier has to offer. There is something about Cartier watches that drives passion in watch lovers and novices alike. Almost since the brand's inception, the Cartier series has been part of their collection. A more modern interpretation of the classic coined-edge bezel fleiger - this watch has been offered in a ton of limited edition versions. This is the replica Cartier Ballon model.Each Cartier watch is a limited edition. I've reviewed their watches before, and most of you know and like them. Cartier is a homegrown US brand hailing out of Ohio. In my opinion, the key to their success has been to closely listen to what the Cartier watch buyer wants. The last 20 years have seen an overall drop in American's consumption of timepieces. There are a great many reasons for that, so please don't just blame mobile phones. Part of that has to do with Swiss brands losing touch with what Americans want, and Cartier brands being able to come in and win over value-conscious Americans with good, cheap watches.But I digress. Cartier came on the scene with timepieces in the low price range and proved that Americans are quite interested in professional looking analog watches that has a "functional promise" personality. Not most replica tag heuer watches are bit more (but so are the quality), but continue the same tradition of activity and professional style watches for everyday use. The design is modern and straight forward. There is an edginess to them, but there is also a handsome utilitarian quality to these timepieces. You know what? Cartier watches are the American pickup trucks of the Cartier watch industry. I just realized that - I feel like I had an epiphany.... and Europeans do not make good pickup trucks.The Cartier is a lot like today's Jeep Wrangler. It certainly has a military vibe to it, but is refined looking, and focuses subliminally suggesting to you activities you should perform while wearing it. Put one on and look at the high-tech looking carbon fiber dial in the dark matte gray case and tell me you don't just want to go straight in to a group of trees and get lost? The steel case is 43mm wide and replica IWC coated to a dark gray, but not quite black. It has a satin finish to it. The crown is large, and voila... I finally have in my possession a Cartier watch with a signed logo on the crown. What prevented this before was Cartier not yet deciding on a good logo in this size.
by samtadyhinmen
| 2014-08-30 12:00